Run your service business from one place.
Pricing, lead capture, CRM, scheduling, quoting and invoicing — built for the way service businesses actually work.
Free to start · No credit card · Cancel anytime
Service
Home renovation consult
Property type
Detached house
Scope
Kitchen + bathroom
Timeline
Within 3 months
Estimated total
$4,850
Before you share your details
How it works
From first visit to booked job — one operating flow
Upfront replaces the patchwork of forms, spreadsheets, DMs, and calendars most service teams cobble together. Configure once, then run pricing through to follow-up in the same place.
01
Set up your services
Build pricing rules, questions, and packages for every service you sell. Update rates once — every estimate stays consistent across your team.
02
Publish where customers already are
Embed a calculator on your website or share a public link. Customers configure the job and see a clear estimate before they contact you.
03
Capture qualified enquiries
Leads land in your CRM with answers, the price they were shown, and full context — so follow-ups start productive, not with “what do you need?”
04
Schedule, quote, and close
Connect estimates to booking, keep the conversation moving, and turn priced enquiries into booked work without juggling five tools.
The platform
Everything a service business needs to run the front door
Not another generic CRM. Upfront is built around how service work is sold: price first, then conversation, then booking — with the paperwork staying attached to the lead.
Transparent pricing
Interactive calculators that show customers a clear estimate from your real rules — before they share contact details.
Lead capture that qualifies
Every enquiry includes answers and the price shown, so your team knows scope, budget, and intent immediately.
CRM for service work
Keep enquiries, notes, and next steps together. Stop reconstructing context from email threads and call notes.
Scheduling built in
Let customers book after they’ve seen the price. Align availability with the jobs you’re actually ready to take.
Quoting that stays consistent
Standardise how your business prices common jobs so every quote follows the same logic — even across a growing team.
Visibility as you grow
See what’s converting, which services pull demand, and where follow-up is falling behind — without another spreadsheet.
Why teams switch
Built for teams who sell with clarity
When price is visible early, customers decide sooner — and your team walks into every conversation knowing what was asked, quoted, and expected.
Customers finally understand the price before they fill out a form. Our enquiries are clearer, and we spend less time chasing people who were never serious.
Owner
Home services
We stopped rebuilding quote spreadsheets for every lead. The calculator does the pricing — we just follow up with full context already attached.
Ops lead
Trade business
Embedding was straightforward. Leads land with the answers and the estimate already there, so discovery calls start productive.
Founder
Consultancy
Have questions?
Straight answers about pricing, embeds, leads, scheduling, and how Upfront fits a service business.
Upfront lets service businesses build transparent pricing calculators, embed them on their website, and capture qualified leads with the answers and estimate attached.
Show the price. Capture the lead. Run the business.
Start free with your first calculator. Add scheduling, CRM, and richer workflows as you grow — without bolting on another tool.